TEKNIK KOMUNIKASI VOICE OVER DALAM PROSES EDITING VIDEO BERITA DI CAHAYA SAMBAS MULTIMEDIA TV

Abstract

Voice-over is a crucial element in television news presentations because it conveys information clearly and easily understood by the audience. This study aims to determine how voice-over communication techniques are applied in the video news editing process and the benefits of their use at Cahaya Sambas Multimedia TV (CSM TV). This study used a communication approach with a qualitative approach. Data were obtained through observation, interviews, and documentation with the editor-in-chief, voice-over talent, and news editors at CSM TV. The results indicate that voice-over techniques at CSM TV are implemented through the stages of scriptwriting, sound recording, editing, and evaluation. Voice-over plays a crucial role in clarifying news messages, strengthening visuals, enhancing the appeal of broadcasts, and contributing to the effectiveness of news production amidst limited local media resources. Thus, voice-over not only functions as an audio supplement but also as a communication strategy that supports the quality of news presentation at CSM TV.